Radio

Radio can be a useful part of your communications plan

Although radio is not accessible for people with hearing impairments, many people with visual impairments get their news from radio programmes. You could consider targeting the following station and programmes as part of your media strategy for particular campaigns:

'Insight Radio', the Royal National Institute of Blind People radio station, is an example of a station produced specifically for those with visual impairments.

‘See Hear', a BBC programme, is an alternative to radio for people with hearing impairments. It is presented in sign language with open subtitles.

‘You and Yours', a Radio Four programme, has a high proportion of stories targeted at disabled listeners.

What you can do

Consider radio as part of your integrated communications plan.

Explore

Budget and planning
Strategy
Inclusive communications

Beyond the Office for Disability Issues

RNIB Insight Radio website
BBC See Hear website
BBC You and Yours website

Page last reviewed: 04 November 2010