Department for Work and Pensions

Press

Press work is a vital aspect of government communications

 

To get the best news coverage for a campaign or programme you need to know about the readership of various newspapers and magazines - and which groups of people use them.

In general disabled people are consumers of mainstream press, so the usual rules of media planning will apply. However, you may occasionally want to target disabled people via their membership of disability or health organisations, or via disability publications.

Disability and health organisations

Examples include:

Disability publications

There are a number of disability-specific publications and trade publications. These are read either by disabled people or those who work closely with them. You will find most of the major publications listed here.

Media name Type Profile Audience Circ
Ability Print Magazine providing insight into the products, techniques and skills required to deliver systems for users who find it difficult to use IT. Aimed at those involved in IT for disabled people 5000
Ability Needs Magazine Print Magazine covering products and services for people with disabilities. Aimed at those with disabilities and their carers. 148000
Ability Northern Ireland Print Magazine covering lifestyle features and information on equipment and accessories . Aimed at people with disabilities. 7000
Able Print Magazine covering issues, events and personalities that affect the lives of people with disabilities. Also features art, politics, health, leisure and travel. Aimed at disabled people of all ages, their families, carers and enablers and professionals within this field. 31055
Access Journal/RNIB Print Journal focusing on accessible environments. Includes up-to-date news on policy, legislation, research and environmental developments in the field of buildings, streets and transport. Aimed at access groups, architects, surveyors, building managers and owners of small businesses. 450
Aphra/RNIB Print Magazine covering lifestyle, sex, fashion and politics. Aimed at visually impaired women of all ages. 200
Arthritis News Print Publication from Arthritis Care.   50,000
Care Management Matters/Progress Print Magazine covering all aspects of senior management, finance, marketing, property, legal and training and recruiting matters for the UK care sector. Aimed at care home owners and managers. 18011
Careweek Print Online publication covering the daily running and organisation of nursing home businesses, nursing/care and residential homes nationwide. Aimed at owners and managers of nursing homes. 18000
Caring/Carers UK Print Magazine focusing on key issues and information on matters relevant to unpaid carers. Aimed at unpaid carers and families of disabled people. 12000
Caring Business Print Magazine containing information and product news on the private and voluntary sectors of nursing and residential care, sheltered housing and independent hospitals. Aimed at owners and managers of private and voluntary residential homes, nursing homes and independent hospitals, local health authority registrations and inspection and purchasing officers, major business finance houses, architects, equipment suppliers and manufacturers. 20843
Caring Times Print Magazine containing news, features and products for the long term social care sector. Aimed at owners, corporate managers and managers of organisations which operate residential or nursing homes within the private and
local authority sectors.		 16780
Caring UK Print Business to business magazine containing news, interviews, features, editorial insights and product information about the UK residential care and elderly nursing home sector, also covering sheltered housing and domiciliary care. Distributed to independent sector residential care and nursing specialist homes for older people, people with learning difficulties and the
disabled; domiciliary care agencies, social services departments and health authorities.		 20156
Community Print Newspaper of Community Matters (The National Federation of
Community Organisations). Contains news of legislation, current campaigns, funding information and matters of concern to community groups and community buildings.		 Aimed at community group organisers and advisors. 1200
Community Care Print Magazine covering news and features on all areas of social care,
including health, housing and education.		 Read by those associated with the provision of care. 46856
Community Care Market News Print Journal containing news, analysis and informed comment within the community care sector. Read by senior managers and decision makers within social services. 1000
Disability and Rehabilitation Print Journal covering the psycho-social aspects of disablement, clinical studies and related topics. Read by medical practitioners, occupational therapists, physiotherapists, speech and language therapists. 500
Disability Now Print Newspaper providing information and comment on disability.  Aimed at disabled people and their families, carers and professionals. 20426
Disability Product News Print Buyer's guide for disability products looking at a wide range of items in sections such as mobility, home, living aids and holidays. Aimed at people who are registered disabled and car owners as well as owners and managers of NHS care homes. 14609
Disabled & Supportive Carer Incorporating Challenge Print Magazine with features on mobility, holidays, hobbies and car reports. Aimed at disabled people and their carers. 10000
E-access Bulletin E-newsletter Electronically delivered newsletter covering information technology for the visually impaired from consumer electronics to the Internet including design and access issues and technical developments. Aimed at blind and visually impaired people, voluntary and charitable agencies, policy makers, the technology sector, local government IT
managers or access officers and the media.		 6000
Housing, Care & Support Print Journal covering all aspects of housing support and community care. Includes descriptions of projects planned throughout the country, housing association news, advice on housing policies, events and book reviews. Aimed at social landlords, care providers, local authorities, independent and voluntary organisations. 400
Motability Lifestyle Print/Web Lifestyle magazine covering news of the Motability Scheme and disability related features. Aimed at those with disabilities. 394766
Mobilise Print/Web Magazine covering issues involved in motoring and mobility as well as sport, travel and other issues which affect disabled people. Aimed at members of the Mobilise organisation. 25000
MS Matters Print Magazine covering research and articles of interest to those with multiple sclerosis. Aimed at people with MS, their families and carers, as well as health professionals. 45000
NB/RNIB Print Magazine covering the latest developments in eye health, social care and policy. News, features by leading experts, case histories and personal views, advice, letters, products, conferences, training and job adverts in the field of sight
loss and eye health.		 Aimed at all sight loss and eye health professionals. 2000
New Pathways Print Magazine containing news and features relating to multiple sclerosis. Includes information on complementary therapies, healthy eating, therapy centres, holidays and advice on rights and benefits, sharing ideas and life stories. Aimed at those affected by MS, their families, friends, GPs and
professionals in the field.		 6000
Occupational Therapy News Print Magazine containing news, features and up to date information relating to occupational therapy. Aimed at full-time and part-time occupational therapists and students 29000
On Your Behalf Radio Programme featuring a broad range of social action areas - disability, employment, benefits, health, environment, housing and relationships and family. Aimed at listeners with an interest in social political issues.  
Osteoporosis News  Print Magazine of the National Osteoporosis Society providing news and information on the activities of the Society as well as covering a range of goods, services and editorial on osteoporosis issues. Aimed at men and women with osteoporosis. 25000
Ouch! Website Website reflecting the experiences of disabled people with news features, humour and opinions. Aimed at those with an interest in disability.  
Progress/RNIB Print Magazine featuring general interest articles, short stories and crosswords. Aimed at visually impaired adults of all ages. 400
SP/RNIB Print Lifestyle magazine covering fashion, music, sex and entertainment with additional features on eye health and related topics. Read by blind and partially sighted men between the ages of 18 and 29 years old  
Sound Advice Audio Audio magazine from the Central Office of Information.    
Talking Sense/SENSE Print Magazine of Sense featuring experiences, expertise and information around issues facing deafblind and multiple disabled children and adults. Read by families and professionals. 5000
Target md/MD Print Publication containing articles on muscular dystrophy and related disorders, medical research news, medical management issues and disability issues. Read by people with, or affected by muscular dystrophy, medical professionals and researchers. 10000
The Adviser/CAB  Print Publication containing a guide to housing, social security, employment, consumer and money advice. Also has Abstracts section which contains summaries of cases including the most important decisions of the Social Security and Child Support Commissions. Aimed at advisors, practitioners and others working in the field of social welfare. 3000
The Carer  Print Magazine covering industry news, general news and new products. Aimed at proprietors and managers of residential nursing and care homes. 15000
The Parkinson Magazine  Print Magazine of the Parkinson's Disease Society of the UK. Contains news and features on Parkinson's research, treatment, therapies, equipment and views
and tips from readers.		 Read by those with Parkinson's disease, their families, carers and professionals involved in the field. 24500
Therapy Weekly Print Therapy Weekly is the leading weekly news magazine for the physiotherapy and occupational therapy professions. Physiotherapy and occupational therapy professionals.  
Vision/RNIB Clear print (14 point), audio CD, Daisy CD, braille and email Lifestyle magazine for people with sight problems. Aimed at blind and partially sighted people 10000
Viewpoint Print and audio Viewpoint is the UK’s leading learning disability magazine, published by Mencap. It captures all the news, campaigns and best practice from the world of learning disability. Viewpoint is published six times a year. An audio version of the magazine is available on CD – available free to people who have a learning disability.    
You & Yours Radio Consumer and social affairs programme featuring health, medicine, travel and leisure. Aimed at listeners with an interest in social affairs.  
Youreable Website Website focusing on lifestyle issues concerning disabled people. Provides information, products and services enabling disabled people to live independent lives. Features equipment, community, penpals, travel, education, motoring, work, money, discounts, computing and health sections. Aimed at disabled people, their carers, family and friends. Other features on site (eg archiving/recruitment/buyers guide/message board/mailing list/newsletter): Features include a buyer's guide, recruitment, a chat forum, an e-mail newsletter, a pen house directory and archiving.  

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Beyond the Office for Disability Issues

Page last reviewed: 04 November 2010

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