Internet

The internet can be a useful part of your communications plan

Although not everyone has access to the internet via a computer at home there are an increasing number of ways people can use the web, including:

libraries
mobile phones
hand-held devices.

Websites

Advertise your campaign on your organisation’s website, or request a temporary page to publicise your information. This can be especially useful for consultations.

Make any online forms accessible.
Email your audience database to direct them to your campaign webpages.
Include the website address on your offline marketing.

Make sure your website design and web content is accessible.

Social networking

Good use of social media can help government to better understand, respond to and attract the attention of specific audiences. It enables real two-way communication with people in the places where they are already engaging with their interests.

To be effective social media initiatives must form part of a wider communications strategy and bring tangible benefits. The following outcomes are relevant in terms of communicating with disabled people and representing disability:

Increasing government’s access to audiences.
Improving accessibility of government communication.
Enabling government to be more active in its relationships with citizens, partners and stakeholders.
Improving the long-term cost effectiveness of communication.
Utilising the credibility of non-government channels.
Increasing the speed of public feedback and input.
Reaching specific audiences on specific issues.

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Page last reviewed: 01 March 2009